Yes, welcome to the re-launch of simple!
Established in 1999, as a technology consulting & training firm, simple became a leader in Australian desktop application development for a who’s who of Australia.
Innovation rules…
In 2006 we had launched our brother firm 2thinknow, innovation agency. As this firm has grown to include programs such as the Innovation Cities Program & Index (world’s leading ranking of cities on innovation) we have not had time to pursue our strategy for simple.
In 2007 the founders decided to take a personal rest from desktop applications and service-based model. In 2008, we decided to re-design the firm from the ground up to focus on Intellectual Property leverage, not service model. We did this because we felt that the technology market was undergoing change and commodification, and wanted to focus on innovation.
In 2009 we formulated a strategy to re-launch simple, but as ‘to-do’ get longer, only commenced this in January 2010.
Same products, new model.
So, simple will now be a leading firm in desktop applications.
We will no longer sell services, rather finished products developed using our intellectual property.
When? Tick, tock…
Of course, all that is marvelous. But when will this site be ready?
Soon. Until then. Well some bits won’t work properly. And it will look like a designers work in progress.
We like to grow and evolve our sites, rather than plonk a finished brochure down. So, if you have any input please let us know.