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Web 2.0 is an emerging technology and social force.
What is Web 2.0? A Practical Definition
 Web 2.0 is about users
creating communities and media to discuss ideas,
products and services.
Web 2.0 is not new technology, it is new ways of
using technology primarily centred around social
communities.
Web 2.0 includes terms
such as citizen journalism, new media, Business 2.0,
Web 2.0, Enterprise 2.0, web communities, wikis,
blogging / weblogs, social bookmarking, social browsing,
viral marketing, podcasts, RSS feeds, web services,
social software and a variety of other sub groups.
More
background on Web 2.0>
Why is Web 2.0 A Trend of interest to Business?
Web 2.0 is a new
medium, and is primarily of interest to business as
markets fragment and mass-markets no longer gather
around mass media.
Web 2.0 can be used for recruitment, internal
collaboration, marketing, knowledgebase development or
other uses based around social networks.
However, Web 2.0 message needs guidance to be
strategically adapted to it's recipients. The medium
modifies the message.
How can simple help with Web 2.0?
Simple can assist public or private sector
organizations to do the following:
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Board & director-level advice
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Executive advice
- Latest thinking from US & Europe
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Professional advice on what is happening in Silicon
Valley
- Formulate a strategy for Web 2.0
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Marketing or strategic advice
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Assistance in developing Gen-X or Generation Y
strategy
Simple utilise the innovation models and analysis of
our partner firm
2thinknow in identifying trends such as Web 2.0 and
considering their importance to the business
environment.
Global consultations on Web 2.0
Call us for a private confidential consultation on
Web 2.0 anywhere in the world.
1 day or brief consultations available. Globally.
Contact us, in
confidence, for our global schedule and pricing.
Or arrange a web 2.0
seminar for your staff and colleagues.
Your Consultant
 All advice provided by Christopher Hire.
Executive Director & Advisor (simple
and 2thinknow)
Extensive experience in top organizations, international
media coverage and business experience.
Full Bio.
Acceptance of Clients
Please note on occasion we reserve the right to refuse
engagements.
This may be due to timing, client selection, client
industry or other factors at simple's discretion.
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