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Simple is becoming an international
provider of IT goods & services based on emerging global IT
and business trends.
Vision
technology 2.0. Users using technology to achieve
outcomes without worrying about 'how-it-works'.
The underlying trend is 'Technology as a commodity'.
The closest analogy is driving a car. We can drive a car,
without necessarily understanding it. Now we can use the
internet without understanding it.
So now as users, we will need the tools and resources to use
technology better to achieve social, business, and personal
outcomes.
Simple is focussed on practically assisting users to use
existing technology to achieve professional outcomes, rather
than building more technology.
History of Simple
Simple was founded in August 1999 as a family company in
Sydney, NSW, Australia and later relocated to Melbourne.
Simple's traditional services until mid-2007 have been document and data analysis,
design and development of custom documents and multi-user data
systems and remote deployable systems using Microsoft
technologies.
'Blue Chip' clients
Simple have worked for a large list of corporates,
associations and government around Australia:
Anglican Church businesses, ANZ Bank, Commonwealth Bank,
Catholic Education, Defence Dept, LendLease, National
Bank, Parliament of Victoria,
> Full Client List
Time for Innovation
Simple completed our extensive review and restructure in
August 2007, and all
strategic plans for our high growth company.
Subsequent to this, our consulting and analysis was part of a
global brand spin-off into the
Global
Innovation Agency : 2thinknow TM
As a result of our joint 2thinknow work, and extensive
overseas trips to Silicon Valley, Boston, Paris, Vienna, and
East Europe, simple have identified a series of global
innovative technology trends.
Our strong partnerships with those in our industry including
Microsoft had led us to reconsider our product and services
portfolio and look for the innovation zeitgeist again.
Future Growth
Simple have in the past grown at 170% per annum average for 3 years.
 Management believe our new innovation zeitgeist
of:
"User-Driven Technology
Enabling organisations and people to USE technology, not
buy more technology."
...is the zeitgeist of the next 4-7 years.
Simple is now focussed assisting organizations with Web 2.0
and other trends that form part of this user-driven technology
movement at an international level.
Simple's focus has always been on making technology simple
for users, and this focus is the continued focus of simple into
the future.
Legal & Organizational Structure
The simple logo and red square device are a trademarked brand
used under license and is part of the wholly owned Consolidated
Melbourne Holdings Pty ltd group of businesses and brands (ACN:
120 182 667 )
Simple
net@prise Pty Ltd
Innovative Technology services & products. Established
1999.
Incorporated in Victoria, Australia. (ACN: 089 301 673)
Detailed independent company information available (for a
fee) from Dun & Bradstreet or any of the other official
information brokers. Just click the ASIC link to 'information
providers' to access D&B.
Our legal registered office for all businesses is:
Level 2
395 Collins St
Melbourne, VIC 3001
AUSTRALIA
Any legal notices or other official mail may be addressed
to:
ATT: The Directors
Simple net@prise Pty Ltd
GPO Box 3375
Melbourne, VIC 3001
AUSTRALIA
Should you have any queries, you may send a letter to the
above address.
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